Stand Number: 1014
Advertising Standards Authority
The Advertising Standards Authority is the UK`s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes).
The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.
We respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints we monitor ads to check they`re following the rules. We also conduct research to test public opinion and identify where we need to take action to protect consumers.
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