Local Businesses and the Social Media Conundrum
You’ve set up your digital presence and naturally you’re expecting thousands of bookings for your services... right? This is unfortunately not the case. Being part of the online world is one thing, but if your presence is not marketed well, how will people know you’re there. This is a problematic scenario many businesses face.
When it comes to generating leads, it’s best to discuss a strategy with digital professionals, but alongside that, you’ll need to build an online audience. This guide will help you create a buzz around your business, create conversations, increase your reach and improve the visibility of your business in front of your targeted audience – without spending a lot of money on marketing. The world of social media has exploded over the last decade. There are over 38 million active social media users in the UK, and globally you’re looking at billions. Social platforms are fantastic resources for businesses of all sizes looking to promote their brands online.So first and foremost, if you’re not on social media, you need to be. Promoting your business on Facebook, Twitter, Facebook, Google+, Pinterest, Instagram and LinkedIn is the quickest, easiest and most cost-effective way to gain attraction.
To start, what’s the message you’re trying to get across? As much as you would like to, we would advise that you don’t log on straight on and hard-sell your services. Social media is about conversation. Therefore, you need to gradually build the awareness of your business through the benefits. If followers can access your services effortlessly and book within a few clicks, you’ll illustrate that you can save them time and effort. As we live in a visual world, including images in your content marketing is crucial to grabbing the attention of your audience – remember, 90% of information transmitted to the brain is visual. Consumers will be more inclined to book your services if they see the value in them.
Timing is everything
To successfully reach your audience, make sure you post about your business several times a week, across all relevant platforms. Make it part of your social media strategy and set aims on how many clicks you would like to receive on posts. If your post engagement hasn’t increased, review your strategy. It may be because you’re posting at the wrong times of day. Explore the platforms analytics and it will tell you when the majority of your followers are online, and therefore the best times of day to post. Most mobile devices tend to be used between 12pm and 8am, and 90% of that time is spent on apps. Here you can also compare your post types and see which one’s are receiving the most interaction. Always review your post’s performance and alter if need be.
Advertising on social media is typically referred to as ‘Paid Promotion.’ This is the act of giving your content budget to reach more people and increase engagement and brand awareness. Yes, social platforms have turned into money making machines - but don’t worry, it won’t cost you as much as you think if you have the right strategy in place.For example, on Facebook, only around 3% of your followers will organically see your post. So, if you have 500 followers, that’s only 15 people. However, when you add budget to your post, not only will that 15 people turn into 5,000 people, but they will be targeted audiences too - you can choose the location, age, interests and job titles. This is the most cost efficient and successful way to create awareness of your business.
Overall, add value to users by sharing content that is worthy to them. Be sure to engage actively by following, sharing and retweeting content; be sure to promptly answer any customer enquiries on social media too.
So, you’ve built and audience and are reaching people online, but how can you convert them into customers? This is where we can help.
UENI helps small businesses, like yours, get online, get discovered and get new customers.
We have a skilled team of professionals that create targeted and tailored ads, which lead to booking requests by SMS and email.
To find out more and to view our Business Show offer, click here: https://join.ueni.com/