The Business Show 2017 success for Prysm Group
Running alongside The Business Startup Show and Going Global Live across the 16th & 17th November, the Olympia was transformed into a dynamic business hub as 28,113 ambitious business owners and entrepreneurs converged in the capital.
Now in its 19th year, the 38th Business Show contained more information, guidance and inspiration than ever before. 94% of the show’s audience were decision makers or had purchasing power, with 70% of the audience holding the position of Managing Director, Finance Director or CEO at their firm.
Five carefully crafted zones housed expertise on digital skills, financial software, legal services, SMEs and start-ups. It truly was the perfect platform for business owners looking to meet industry-leading suppliers and obtain valuable, specialist knowledge.
The show welcomed charismatic showman and successful entrepreneur Levi Roots as the first of many world-class speakers. He opened the show with a mesmerising talk - complete with acoustic guitar - that comfortably filled Keynote Theatre 1 and began to seep into the surrounding aisles, before completely absorbing the space around the theatre. The Reggae Reggae Sauce supremo gave the first of 250 expert-led educational talks over both days of the event and ended his talk with a rendition of the song that he opened his successful Dragons’ Den pitch with ten years ago.
Dragon’s Den icon Jenny Campbell took to the stage on the first day for one of many fantastic live interviews with the likes of Peter Roberts, Steve Parish, Lauren Pope and Bill Collison. In the first interview, the former banker confidently commanded the crowd with every answer and became particularly charismatic when sharing her unparalleled knowledge in the audience question and answer towards the end. On the same stage, Entrepreneurs Network creator James Sinclair thrilled the packed theatre with his typically energetic speaking style. Whilst 19-year-old, multi-award-winning entrepreneur Ben Towers sincerely inspired his ardent audience with his talk ‘Bedroom to Boardroom’.
Whether a small start-up or growing SME, there was an exhibitor for every visitor. Companies offered entrepreneurial guidance on the key components required to make a successful business from their stands. Impra Gas were just one of the many exhibitors who took to the stage to share invaluable business direction. Owner of Impra Gas, Joseph Valente - winner of The Apprentice 2015 - also treated The Business Show audience to signed copies of his new book ‘Expelled from The Classroom To Billionaire Boardroom’ in a live book launch - it later debuted at number one on the Amazon book charts.
Over in the SME Zone, the return of Google’s Digital Garage masterclasses and tailor-made mentoring sessions proved to be one of the biggest sensations at the event. Visitors and exhibitors accumulated in the masses outside of Google’s theatre and hurriedly piled into every session, eager to learn how they could improve their digital business skills from independent digital experts.
Networking and new business opportunities were the recipe of the day(s) and the Business Connections Wall was covered in the business cards of visitors searching for skills and services. Whilst the faux cobbled flooring of YBC Street looked like an area aesthetically reminiscent of Brick Lane, the London-esque street hosted a multitude of exhibitors who were all part of the UK’s fastest growing business community.
What’s more, any visitor looking for guidance on taking their venture overseas had only to locate upstairs to the gallery of the Olympia; where Going Global Live was filled with expert advice on international trade and expanding abroad.
Finally, back on the ground floor, the Finance Zone offered business owners the chance to change their business fortunes in an instant by making a Dragons’ Den-style pitch for investment - in front of a live audience - to a panel of multimillionaires in Angels Den.
It was a former Dragon, Red Letter Days founder Rachel Elnaugh, who brought the show’s keynote seminars to a close at the end of the second day; with her talk ‘How to Effortlessly Manifest More Money’ sending the watching throng back to their businesses brimming with money-making ideas.
Whilst The Business Show 2017 was a record-breaking and enormously successful show, we’re working towards an even bigger and better event on 16th & 17th May next year at London’s ExCeL. The Business Show 2018 promises to deliver even more zones, more inspiration, more knowledge and more unmissable opportunities to thousands of ambitious business owners.
To check out everything else that happened at November’s show and to grab your FREE ticket for 2018, head over to The Business Show website now!
Don’t forget to give us your feedback and fill out The Business Show post-show survey here.