Alison Shadrack is the founder and CEO of Adia PR – the PR Agency for Entrepreneurs. Alison’s passion for good PR is at the heart of everything she does, which is why she was recognised as a Top50 Business Adviser and Top5 PR Adviser by Enterprise Nation and Experian.
A serial entrepreneur with a wealth of connections and a talent for raising awareness and building influence, Alison is PR advisor to some of the UK’s top entrepreneurs and disrupters. She has built an enviable reputation that keeps her little black book of contacts growing. Still, she takes this all in her stride and is just as enthusiastic to work with young entrepreneurs and start-ups as she is with those at the top of their game.
Her boutique PR agency has been created off the back of solid experience, connections and a love of the job and she has put together an expert team of PR professionals dedicated to getting you noticed. These creatives are world-class at building bespoke campaigns that will grab you the media attention you deserve.
Standing out from the crowd
You may have understood the importance of public relations for your business but are you actively practising it. PR provides social proof whilst increasing visibility and credibility. If you want your business "on the map" you''ll
need to compete with targeted PR that reaches your audience, generates leads and enhances the image of your business.
But how about your own professional image? Your personal brand? Shouldn''t your name receive the same attention and do the same amount of work as your business?
It''s not about ego or the seeking of personal recognition. It''s about building brand awareness and securing your own future.
Alison explains why seeking press coverage for your personal profile can be as effective as for your business.