Andrew Ardron

Andrew Ardron is passionate about SME business success and is dedicated to improving the way UK SME’s use technology to drive growth, efficiency and service within their businesses.

Andrew is the founder and CEO of ProspectSoft Ltd, a specialist developer and provider of Prospect 365, a Customer Relationship Management (CRM) and eCommerce Software-as-a-Service (SaaS) platform for SME’s. Integrated into all major accounting software packages, such as Access, Exchequer, Pegasus, Sage, SAP and Xero. ProspectSoft enables more than 5,000 SME users across the UK to centralise valuable customer information from across the organisation and make it accessible to the rest of the business for sales, marketing, service or eCommerce purposes. Since its establishment in 2000, Andrew has grown ProspectSoft into one of the UK''s leading software companies, now backed by one of the UK’s leading investors, and a prolific winner of numerous national employer awards.

Integrated CRM for B2B Success

B2B relationships are complicated by credit limits, payment options, terms, special pricing, and even rules to limit which products can be sold to which customers (and any number of other business rules). And yet, modern B2B customers demand multichannel purchasing (online, email, phone, face-to-face) alongside speedy service and a great experience. CRM has promised…and yet often failed by becoming just another information silo. Integrated CRM may yet have the answer...

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