Anna Stella

Multi award-winning Marketing Expert and Academic Researcher with 20 years of experience within the B2B, B2C, and non-profit industries. Over the years Anna has worked in different countries across the world for top organisations of the calibre of Volkswagen AG, the UK Government, the Royal Institution of Chartered Surveyors and Rational AG, just to name a few.

Anna is currently running BBSA, a Marketing Consultancy and Outsourced Marketing Department Agency with offices in London and New York.

Key achievements include winning the 2014 IoD - Institute of Directors Henley Competition and the 2012 Social Media Marketing Awards.


However good your idea, the reality of business is this: 75% of companies fail in the first three years, and 46% of them fail because they don’t have a marketing plan. Though you likely have an idea of how to get your products out into the world, your marketing plan will help you define how to get your first client — and your second, your third, and more. A marketing plan is easily overlooked: but the evidence shows that, without one, you’re likely to fail.

Hosted by award-winning marketing expert Anna Stella in this session you will learn: the benefits of a Marketing Plan and how to take your business in the right strategic direction, how to structure your Marketing Plan and best practice insights from top marketing experts.

Anna Stella will be speaking in the following theatres:

Theatre 3 - Wednesday 13.15 - 13.45: How to Write a Marketing Strategy That Wins New Clients


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