Colin has over 25 years employee benefit and commercial experience. He is well known within the insurance industry having been confirmed by his peers on a number of occasions as the UK’s ‘best’ intermediary. In his long career Colin has been both an insurance product designer and supplier and has advised both UK and overseas clients, including many household names. Colin was on the managing committee of AMII, the organisation promoting high industry standards, and has worked supporting the ABI. Setting up as an SME business in 2000, Colin has helped steer the advo group to be one of the UK’s largest privately owned Intermediary firms. As advo’s Commercial Director his current role is assist with bringing integrated technology systems to the UK’s SMEs.
Technology equality for SMEs
advo introduces the concept of Technology Equality. The perceived lack of access to technology and challenges faced by SMEs is addressed with where solutions can easily be found to match their PLC counterparts. How technology can create staff loyalty with ways for employees to better understand their total remuneration including what is a Total Reward Statement, how to generate one, and why it is such a powerful tool.