Marketing Director of Yell UK, with over 10 years experience in online marketing and UK market insight. Currently leading the transformation of the iconic Yellow Pages brand to become one of the largest digital brands in the UK.
Mark is passionate about delivering great customer experience and is an industry expert in using insight and data to truly engage customers at every interaction.
With a digital marketplace that is constantly changing, Mark is on a mission to help businesses understand the key online trends and provide tips on how to stay one step ahead.
Dominating your local digital marketplace
Mark discusses the shift in online local search behaviour and how managing your online reputation is critical in winning new business. This presentation includes market research that highlights what’s important for potential customers when deciding whether to contact a business or not. Mark discusses the various marketing opportunities available to businesses, with tips on how you can dominate local search results so that you’re chosen ahead of your competition.