Steve is the former head of BBC Radio Wales - the youngest and long serving editor in the station’s 40 year history. He’s now director of audio content company, Bengo Media. His company produces podcasts for Welsh Government and Sport Wales and radio programmes for the BBC. Steve also consults with businesses on how to start and build brand awareness through podcasting.
Why Your Business Needs An Audio Strategy
Every week six million people in the UK are taking control of what they listen to by downloading podcasts. These mini online radio programmes have traditionally been the domain of broadcasters and keen amateurs. But it’s a format that now presents a huge opportunity for businesses, large and small, to build brand awareness and win new customers.
Steve Austins argues that it’s time your business had an audio strategy.