Alison Edgar

An award-winning international sales trainer, Alison is best known for being The Entrepreneur’s Godmother. Helping some of the UK’s most promising start-ups evolve into multi-million- pound international co-operation’s. Voted one of the UK’s Top 10 business advisers, Alison is on a one women mission to give start-ups micros and owner-managed business a fighting chance by giving them essential business advice, support and skills. A champion for small business, Alison was invited to the Queen’s Royal Garden Party at Buckingham Palace in recognition for her dedication to enterprise and was awarded GB Entrepreneur of the year special merit for service award.

Secrets of Successful Sales

Based on her debut book, Alison will share the methodology she created following a career of 25 years in corporate sales. Teaching you the skills, techniques and secrets for increasing your sales and growing a successful brand. Bringing together behavioural psychology and modern approaches, Alison will teach you how to understand your customer’s, develop a sales process, create and effective strategy and close with confidence.

Alison Edgar will be speaking in the following theatres:

Keynote 1 - Wednesday 11.45 - 12.15: Secrets of Successful Sales

Financial Services Theatre - Thursday 14.45 - 15.15: Secrets of Successful Sales


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    Shay McConnon

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    How to demonstrate compliance with the General Data Protection Regulation.

  • Rachel Elnaugh: Speaking at The Business Startup Show

    Rachel Elnaugh


  • Tad Ostrowski: Speaking at The Business Startup Show

    Tad Ostrowski

    Shareholders Agreements, GDPR, IP, Standard Terms & Conditions and Funding