Richard Hanscott is Chief Executive Officer of Yell Ltd. He joined Yell in 2011, and brings over 30 years of Technology, Media and Telecommunications industry experience.
Richard has led the transformation of Yell from the UK’s No.1 classified print directory business, into the UK’s leading digital marketing champion for local businesses.
In 2017 he was recognised by Glassdoor as one of the top 25 UK CEOs to work for. Richard is well known for his inclusive and collaborative leadership style and his instinctive ability to engage people in his vision.
Richard’s plans for Yell include extending their leadership in managed digital marketing services for small and medium sized businesses; and strengthening the position of Yell.com as the UK’s leading online business directory for consumers.
How your business marketing needs to adapt in our constantly changing world
Richard takes a look at how changes over the years have impacted marketing choices, and highlights ways that businesses can tailor their marketing to meet constantly changing customer behaviours