SME Theatre 10Keynote 1 Keynote 2 Startup Theatre 3 Startup Theatre 4 Startup Theatre 5 Startup Theatre 6 Startup Theatre 7 SME Theatre 8 SME Theatre 9 SME Theatre 10 SME Theatre 11 SME Theatre 12 SME Theatre 13 Digital Marketing and Optimisation Theatre Branding and PR Theatre Raising Finance Theatre Cashflow Theatre
Wednesday 17th May
Thursday 18th May
11.00 - 11.30
The basics of crowd-sourcing. Understanding and coping with the complexity of the web. Limitations of search engine optimization techniques, bots, algorithms and artificial intelligence. Combining custom data mining tools with crowd-sourcing to find information sweet-spots on the Internet. Strategically placing a website into an information sweet-spot to take advantage of the traffic it attracts.
11.45 - 12.15
Challenges of life can knock us off our feet and can leave us feeling that our life has fallen apart. Ruth Pearson will share her personal experiences from working as a teacher, to now being a business owner. You will learn about the five steps you can take to motivate yourself to take action, as well as learning how to say yes to new opportunities by networking.
12.30 - 13.00
Phillip takes 13 years of experience watching business clients succeed or fail from his position as their bank manager and distils it into a master class of things to do and not do for business success. He also draws on the lessons learned from growing his last two businesses that twice made it into the Sunday Times Fasttrack 100, the UK''s most established index of high growth companies.
14.00 - 14.30
REACH, the difference between incredible success and utter failure in business is almost completely about reach. Reaching enough people that are interested in your product or service. If you want to grow your sales, and have a small (or zero) budget for marketing, TV CEO & serial Entrepreneur Matthew Black is going to share all his insider secrets to how you can get FREE and MASSIVE exposure for your business.
15.30 - 16.00
Making great decisions, quickly, every time, is what defines a successful entrepreneur. Time wasted is a gift to your competition. So why do most coaches never tell you the one thing that''s going to make the biggest difference to your business? As the Canadians say, this is the moose on the table! Come to this seminar and find out what you need to know to avoid the most common pitfall.
16.15 - 16.45
Facebook, Twitter, LinkedIn,YouTube etc. are essential tools for today’s marketing communications and when we hear of the success of Cambridge Analytica in promoting Trump’s Presidential campaign we all need to take notice. The seminar will discuss how Cambridge Analytica used Big Data to profile Trump’s supporters and then used digital media to build momentum for an anti-globalisation world view. Finally we discuss the relevance of this to the average business.